1. Understand what it is
A team of 44 marketing skills (plus 2 bundled image tools) you talk to in plain English. Start here.
UM Toolkit
Give it your website. It researches your brand, writes the copy, builds the ad creative, ships the landing pages, and then runs the account week to week, like an operator who studied your business for months.
Your first 30 minutes
Section titled “Your first 30 minutes”You don’t need to be technical. Follow these four steps in order and you’ll be producing on-brand work today.
2. Pick your setup
Cowork (no terminal) or the Claude Code desktop app. Compare them.
3. Install it
4. Onboard your brand
Hand it your URL. It researches everything and fills in your brand files. Do it.
What you can make with it
Section titled “What you can make with it”Deep market research
Customer intel, competitor teardowns, the exact words your buyers use, and the angle map your whole account runs on, from one URL.
Direct-response copy
Ads, emails, and long-form sales letters written in your brand’s voice, not generic AI.
Ad creative
Image, video and motion-graphic ad concepts, built to your brand and your buyer’s psychology.
Landing pages
Full advertorials, listicles, quiz funnels, and sales pages, researched, designed, and QA’d.
And then it runs the account
Section titled “And then it runs the account”The toolkit doesn’t stop at assets. It audits, diagnoses and operates the ad account those assets run in.
The Monday button
One command runs your whole weekly cadence and hands you a single action list. weekly-account-os.
Diagnostics
Why performance dropped, whether your data is trustworthy, whether email is landing. Diagnostics.
Launch and scale
Signed client to live traffic with a baseline, then scale/hold/cut with per-change approval. new-client-launch.
Nothing writes without your yes
Every account change is a proposal you approve one at a time. meta-scaling-copilot.
It tells you when it can’t do something
Section titled “It tells you when it can’t do something”Every check comes back as passed, failed, or could not be evaluated. That third one blocks exactly like a failure does, so a week where a data source was unreachable never comes back looking like a clean week.
That single rule is why a green report from this toolkit means something. How gates and verdicts work.