meta-strategy: full Meta strategy deck

Research & strategy Cowork-ready

What it does

meta-strategy builds a complete Meta advertising strategy deck in a single run. Give it a brand URL and your offer details, and it returns a 14-section, research-backed strategy page you can open on a sales call and walk through with a prospect.

It covers the algorithm, buyer personas, account structure, 8 launch ad concepts, the funnel map, and a 90-day roadmap, all written for the brand in front of you, not from a generic template. The design is locked to a proven template; only the copy changes per lead.

When to reach for it

• You’re preparing for a sales call and want to show up with a real strategy, not a pitch deck.
• You want to demonstrate strategic depth before proposing an engagement.
• A lead gave you their URL and you have 30 minutes before the call.
• You want a structured starting point for a new client engagement.

Where it runs

Cowork ✓ Desktop ✓

The full strategy (research, synthesis, all 14 sections, and the HTML deck) runs in both Cowork and the desktop app. One nuance: embedding AI-generated images in the deck needs the desktop app. The deck is fully deliverable without them, and most strategy calls don’t need custom visuals.

How to run it

Give it the brand URL and your offer details:

“/meta-strategy examplebrand.com primary: 3-5 private clients at $12k via VSL book-a-call”

Or drop just the URL and it asks for the offer:

“/meta-strategy examplebrand.com”

To include a second offer (lower-ticket, direct sale, etc.), add it inline:

“/meta-strategy examplebrand.com primary: 3-5 private clients at $12k via VSL book-a-call, secondary: 50 low-ticket sales at $97 direct”

Optional flag

Add --refresh-research to force a live re-pull of Meta 2026 best practices instead of loading the cached intel. Use it if Max mentioned a new Meta update or the Andromeda intel feels stale.

What it needs from you

Three things, minimum:

1. The brand URL. The site it will research.
2. Your primary offer. Price and monthly volume target, as specific as you can. Example: “2-5 private clients at $56k.”
3. The funnel type. VSL book-a-call, direct sale, email capture, webinar, etc. This shapes the account architecture and the funnel section.

Optional but useful: a secondary offer, and any known constraints (“compliance-heavy category,” “can’t run Facebook ads under this brand name yet”).

What you get back

A self-contained HTML strategy deck saved to output/{slug}/meta-strategy/index.html, plus a local preview URL you can open immediately. The deck has 14 sections:

1. Executive Summary: the opportunity framed for this specific brand
2. The 2026 Meta Landscape: how Andromeda, GEM, and Lattice work and why they change the game
3. Business and Market Analysis: positioning, competitive gaps, buyer psychology
4. Meta Compliance Architecture: policy constraints for the brand’s vertical
5. Account Architecture: campaign structure built for your funnel type(s)
6. Persona-Based Targeting Strategy: 5 buyer personas mapped to awareness stages
7. MVM Testing Framework: 8 message hypotheses specific to the offer
8. Creative Strategy and Framework: hook frameworks, format matrix, creative diversity
9. Creative Brief: 8 Launch Ad Concepts: ready-to-produce concepts with hooks and format specs
10. Funnel and Landing Page Strategy: the full funnel mapped to how the offer closes
11. Tracking and Attribution: pixel, CAPI, and CRM setup for the brand’s stack
12. 90-Day Launch Roadmap: month-by-month plan from cold start to compounding
13. KPI Dashboard: 8 KPIs calibrated to the funnel type and price point
14. AI Creative Appendix: the Unicorn creative flywheel explained

Every section is specific to this brand. No generic “any brand” copy carries through.

A worked example

You: “/meta-strategy examplebrand.com primary: 10 coaching clients at $8k via VSL book-a-call”

meta-strategy: (researches the brand, loads Andromeda 2026 intel, synthesizes 14 sections)

Section 1 (Executive Summary): “The market examplebrand.com operates in is moving from ‘DIY tactics’ to ‘done-with-you coaching.’ Four reasons this brand is positioned to win with Meta right now: [four brand-specific callouts]”

Section 5 (Account Architecture): One campaign optimized for Purchase (the booked call), broad targeting, US-only, all placements. No stair-step: Andromeda learns fastest from the signal closest to money.

Section 9 (Creative Brief): Eight launch concepts with specific hooks, like “The agency gave you a junior media buyer managing 47 other accounts. Here’s what that costs you.” (pattern-disrupt UGC), plus seven others tied to the offer and ICP.

Output: output/examplebrand/meta-strategy/index.html at http://localhost:8600/examplebrand/meta-strategy/

Open the file on your sales call and walk through it with the prospect.

Tips & gotchas

• Be specific about the offer. “High-ticket coaching” is less useful than “3-5 clients at $8k via VSL book-a-call.” The funnel type drives sections 5, 10, and 11; vague inputs produce vague account architecture.
• It won’t invent data. Everything traces to the live brand research, the Andromeda intel, or the offer details you gave it. If it can’t verify something, it says so.
• The deck is a UM sales asset, not a client-branded document. The cover and footer carry Unicorn Marketers branding; the brand’s name appears in the copy but the design stays on-brand for UM.
• Do not auto-deploy. It delivers the file and a preview URL. Review it first, then deploy manually via the Vercel CLI flow when you’re ready to share a link.
• Use --refresh-research after a major Meta update. The cached Andromeda intel is maintained, but if Max calls out a new platform change, force a fresh pull.
• One deck per session. The research-and-build cycle is context-heavy. Run two leads in separate sessions.

Related skills

apollo is the raw market-research engine meta-strategy uses behind the scenes. Run it first if you want the raw intel before the deck (buyer personas, competitive gaps, VOC language). persona-architect takes the research further into 5 deep persona profiles. For the creative output after the call is won, reach for meta-image-ad-generator and the ad creative pipeline.