page-architect: build a landing page
What it does
Section titled “What it does”page-architect is the “build me a page” skill. You tell it what kind of page you need and who it’s for, and it runs a phased build from first research to a live, deployed URL. It coordinates apollo (research), design-architect (visual concepts), image generation, and QA automatically so you never have to manage those handoffs yourself.
The build happens in four phases: research, concept approval, build, and QA and ship. Each phase saves its work to disk before the next one starts, which keeps quality high on long builds and lets you pause and resume without losing progress.
Critically, it asks for your approval at two checkpoints before it writes a single line of final HTML. You approve the copy angle first, then the visual direction, then it builds. This means you never get a finished page that went in the wrong direction.
When to reach for it
Section titled “When to reach for it”- You need an advertorial that tells a story and drives clicks.
- You need a listicle (“5 reasons why…”) in branded or third-party review style.
- You need a quiz funnel (pre-quiz landing, quiz flow, results reveal).
- You need a sales page or VSL landing page with a full persuasion arc.
- You need a lead-gen page to capture email or phone for a follow-up sequence.
Where it runs
Section titled “Where it runs”Full builds need the desktop app: the skill generates real images, renders the page, runs visual QA with screenshots, and deploys to your hosting. You can start planning, look over research, or approve angles in Cowork, but the actual build needs desktop.
How to run it
Section titled “How to run it”Describe what you need in plain English:
“Build a listicle for examplebrand.com, angle: why their protein powder is different”
Or call it directly with the page type and brand:
“/um-toolkit:page-architect quiz-funnel for Onnit, supplement quiz”
Tell it the page type (advertorial, listicle, quiz funnel, sales page, lead-gen page) and who it is for. If you leave something out, it will ask.
What it needs from you
Section titled “What it needs from you”- An onboarded brand. The skill uses your brand guide for colors, fonts, voice, and product details. If you haven’t onboarded yet, do that first.
- The page type and goal. What kind of page and what it needs to accomplish (drive clicks, capture leads, sell direct).
- Your approval at two gates. Phase 2 has two checkpoints: you pick the copy angle first, then the visual direction. Both need an explicit choice from you before the build starts.
- API keys for image generation. The build generates real hero and section images. Keys are set once in your setup.
What you get back
Section titled “What you get back”A finished, QA-checked landing page ready to deploy (or already deployed if you ran the full sequence). Specifically:
- Research brief: buyer profile, competitor angles, voice-of-customer language
- Approved copy angle and design direction (both chosen by you before the build)
- Full HTML page: copy, images, animations, and mobile-responsive layout
- Visual QA pass: desktop and mobile screenshots, broken-link check, JS error scan
- Expert panel score: the page goes through a multi-expert review and must hit 90 out of 100 before it ships
The skill is deliberately collaborative, not one-shot. You see the angle options before any design is made, and you see the design options before any final copy is written. By the time the full build runs, both the strategy and the visual direction are locked to what you approved.
A worked example
Section titled “A worked example”You: “Build an advertorial for examplebrand.com, target: busy parents who don’t have time to cook healthy food.”
Phase 1 (Recon): page-architect runs apollo research on the brand and the market. Saves a brand extraction, ICP profile, competitive intel, and VOC language bank to disk.
Phase 2A (Angle gate): Presents three copy angles in plain text with headlines, sub-heads, and conversion rationale. You read them and pick one explicitly (“I like angle 2”).
Phase 2B (Visual gate): Builds three hero-section mockups for your chosen angle, each with a distinct visual treatment, real typography, and a working animation. You open them in Chrome and pick one (“direction 3”).
Phase 3 (Build): Opens a fresh session, loads the approved angle and concept from disk, writes the full page with copy, images, animations, and mobile layout. Runs the expert review panel.
Phase 4 (QA and ship): Screenshots every section at desktop and mobile, checks for errors, deploys. Hands you the live URL.
No fabricated results are shown above. This is an illustration of the flow, not a guaranteed outcome.
Tips & gotchas
Section titled “Tips & gotchas”- It always asks before it builds. The two approval gates in Phase 2 are not skippable. Say “angle 2” or “direction 3” explicitly; a vague “looks good” will prompt it to ask again. This is intentional: locking the angle before the visual and locking the visual before the code prevents wasted work.
- Design and advertorial standards are applied automatically. You don’t have to brief it on font rules, em-dash bans, hero-line caps, or visual density requirements. Those rules are baked into every build.
- Full builds take time. Research, three concept mockups, a full build, image generation, and QA add up. Budget 30 to 90 minutes of active session time across the phases depending on page complexity. The phases save to disk so you can step away between them.
- If research exists from a prior build, it reuses it. Running a second page for the same client skips Phase 1 (or lets you top it up). The research folder carries over.
- Quiz funnels and VSL book-a-call pages are multi-file builds. The skill produces separate HTML files for each page in the flow (landing page, quiz, results) rather than stacking everything on one page. Expect 3 files per visual direction in that case.
Related skills
Section titled “Related skills”- Calls apollo in Phase 1 for the full 10-module research brief.
- Calls design-architect in Phase 2 for the visual brief and concept mockups.
- Calls hermes in Phase 3 for copywriting principles and the DR persuasion framework.
- Pairs with unicorn-page-review-panel for the expert panel score in Phase 3 (runs automatically; you see the results before the page ships).
- Pairs with red-team if you want an adversarial buyer review after the page is built.
- Pairs with legendary-sales-letter if the page type is a long-form DR letter and you want deep copy input before Phase 3.