FAQ
Do I need to know how to code?
Section titled “Do I need to know how to code?”No. You talk to the toolkit in plain English. The only mildly technical part is the one-time install, and the install guides walk you through every click and command.
Cowork or the desktop app, which should I use?
Section titled “Cowork or the desktop app, which should I use?”Use Cowork for research, strategy, and copywriting (no setup, no terminal). Use the Claude Code desktop app when you need to generate ad images or video, or build and deploy full landing pages. Many people use both. Full breakdown on Choose your setup.
Why can’t I generate images or video in Cowork?
Section titled “Why can’t I generate images or video in Cowork?”Cowork runs in a secure sandbox that currently blocks the outside services those tools call to render. The image and video skills can still plan and write prompts in Cowork, but to produce finished files you need the desktop app. We expect this gap to narrow over time.
Is my brand data private?
Section titled “Is my brand data private?”Yes. Your brand files live in your own workspace folder on your computer. They aren’t shared with other users, and toolkit updates never touch them.
Will updating the toolkit erase my brand setup?
Section titled “Will updating the toolkit erase my brand setup?”No. Updates only refresh the skills, rules, and templates. Your offer, voice, personas, and everything else you set up stay exactly as they are. See Updating.
Can I use it for more than one client?
Section titled “Can I use it for more than one client?”Yes. Set up each brand separately and the toolkit keeps them fully isolated, so one client’s voice or data never leaks into another’s work. Add a new one any time with the onboard-client skill.
Does it cost anything to run?
Section titled “Does it cost anything to run?”You use it through your own Claude account. The only extra costs are your own third-party API keys for image and video generation (Gemini and Creatify), and only if you use those skills. Everything in the research, copy, strategy, and review group needs no extra keys. See Connect your API keys.
Will it make things up?
Section titled “Will it make things up?”No. The toolkit is built to flag gaps instead of inventing facts. If it can’t verify a stat, a testimonial, or a claim, it tells you rather than filling it with something that sounds good but isn’t true. You should still sanity-check specifics before anything goes live.
The output sounds generic. How do I fix it?
Section titled “The output sounds generic. How do I fix it?”That’s almost always thin brand files. Re-run onboarding and give richer answers, especially 3 to 5 real samples of your brand’s actual writing. Voice samples are the single biggest lever on how much the output sounds like you.
How do I get help?
Section titled “How do I get help?”Start with Troubleshooting for the common issues. For anything else, ask in your team channel.